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ASICS New Product Release Campaign

This group of images are as indicated in the title, hypothetical and fictional. Oringinally it was a half-semester assignment within an Advertising and Copywriting Course, in which a product was chosen and utilized to go through the whole process of a new product campaign. Within the "campaign" various types of ads were produced, and are indicated within captions.
A Feature-based informative advertisement based on an X-Ray theme, intended for use in magazines as a full page and as in-store posters. 
Attention grabbing "fun" advertisement, intended use as in-store handouts and less than full pages in magazines
Turning something on it's head, poking fun at a societal norm while maintaining the intended message
A Two-fer advertisement, comparing two different experiences while staying within the fictional intended message of Nature: Enhanced
ASICS New Product Release Campaign
Published:

ASICS New Product Release Campaign

A Hypothetical and fictional "New Product Release Campaign," based on a product by ASICS. A half-semester project for an Advertising and Copywrit Read More

Published: